MSMP 29: Melinda Byerley on Priorities and Management

In leadership, priorities should be a matter of principle, not preference.

Leaders understand that activity is not necessarily accomplishment.

I am joined today by no less than Melinda Byerley, Founding Partner of Timesharing CMO, to share her practical and insightful thoughts on how focus and prioritization can do wonders.

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Melinda used to work in the entertainment industry before owning her consultancy. Melinda has a profound insight into the nature of owning a company: it’s a mirror for the founder(s). She could see her entire self-reflected back at her through the decisions she made and the people she hired– for good and sometimes, for bad.

Melinda’s management philosophy is driven from the fact that she knows her mission profoundly in terms of business and people; from this profound understanding of her mission is the foundation of Melinda’s focus and priorities. Sharpened focus helped Melinda to expand her views, and so is her approach in management. She knows how to invest in products with the highest return.

Msmp 29 Melinda Byerley

Melinda subscribes to the view that the greatest success comes only when the focus is aimed at what matters.

Key Learning:
  1. Melinda Byerley’s Management Philosophy – 2:00
  2. How Working Remotely and Working in an Office Set-Up has Advantages and Disadvantages of its own – 3:42
  3. Melinda Byerley’s Amazing Consultancy Journey – 10:44
  4. Overcoming Management Predicaments – 25:19
Resources Mentioned:
  1. Challenger Sale – Author: Brent Adamson and Matthew Dixon
  2. This is Marketing: You Can’t Be Seen Until You Learn To See – Author: Seth Godin
Connect with Melinda Byerley on the following online handles:
  1. Timeshare CMO
  3. Twitter
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